Starbucks
Working with Oprah to launch her charitable Starbucks initiative
Starbucks: Mother’s Day
Just in time for Mother's Day, Starbucks teamed up with the incredible O to launch Oprah's Teavana Chai Tea latte. Proceeds from every Oprah Chai purchase go towards educational opportunities for young people. Our spot celebrated every type of Mom, and was praised by the media for recognizing the fact that sometimes 2 Moms can be better than 1 Mom.
It also incited the wrath of the right wing leader of Americans for Truth about Homosexuality. Even better.