‘We’re Here”: Instacart’s Super Bowl Debut 2025

What a pleasure to lead the incredible team who made the biggest brand collaboration in Big Game history. Over a dozen brands, hundreds of stakeholders, multiple IP and a multi-channel roll out that crossed generations. Oh, and the dreamboat that is PuppyMonkeyBaby.

Hungry for more? This case study should do the trick.

We partnered with Instacart’s internal agency and there’s an incredible extended team from the agency. Agency creative creds below:

Executive Creative Director: Kirsten Rutherford

Group Creative Director: Bert Marissen / Creative Director (lead): Jeff O’Keefe / Copywriter / Creative Director: Adam Balogh / Art Director / Creative Director: Jason Moussalli /Senior Copywriter: Dylan Cimo /Social: Head of Social: Janni Widerholm /Senior Social Content Creator: Bela Bhushan /Art Director: Irene Li /Art Director: Rachel Findlay /Copywriter: Jessica Nugent / Activation: Group Creative Director: Mark Peters / Design Global Chief Design Officer: Bruno Regalo /Business Lead: Monica Gelbecke /Associate Design Director: Emerson Vieira /Design Supervisor: Gabriel Menezes