Don’t Overthink It: Holiday ‘24

Sephora’s holiday campaign marked a seismic tone shift for the brand, and having Academy-Award winning director Taika Waititi bring this to life was a kiwi ad girl’s dream come true.

Skincare Obsession

Trigger warning for anyone who has ever lost their skincare treasures at Heathrow security.
The struggle is real- from the pressure to have a 12-step routine, to the stress of packing too many products for a trip, or the endless (and often conflicting) advice flooding your social feeds.
Instead of just selling products, we helped Sephora tap into these real, relatable moments in our campaign, “Skin Obsessed” — the second campaign directed by Academy-award winning filmmaker and coolest Kiwi ever, Taika Waititi.
From TSA panic over a too-long routine to the chaos of online skincare debates, our spots and social work continue with witty humor that we helped Sephora lean into for the holiday season, this time positioning Sephora as the ultimate skincare confidante.

Lindsei Barros, Creative Director / Maud Deitch, Creative Director / Evelyn Harper, Copywriter/ Piper Alkonis, Art Director / Irene Li, Art Director

Janni Widerholm, Head of Social/ Irina Kirvesmaki, Senior Social Content Creator/ Bela Bhushan, Senior Social Content Creator

Tarahgee Morris, Social Content Creator/ Anh-Thu Le, Head of Production/ Kira Linton, Executive Producer/ Camilla Borel-Rinkes, Producer

Sydni Gift, Associate Producer/ Katie Acosta, Executive Strategy Director/ Hannah Schweitzer, Associate Strategy Director

Maddy Reeves, Senior Strategist/ Sarah Hoffman, Group Connections Director/ Joshua German, Senior Connections Strategist

Julia Lucey, Senior Data Strategist/ Carla Weaver, Group Brand Director/ Cady Pozolo, Brand Director/ Devin Villacis, Brand Supervisor

Danna Dolich, Head of Operations / Klarika Huszar, Operations Director / Shubha Chakravarty, Senior Project Manager 

Robin Rossi, Director of Business Affairs / Andrea Pastor, Business Affairs Manager/ Maritza Castro, Senior Traffic Manager 

Samantha Aponte, Content Delivery Manager /Candace Mooty, Budget Manager/ Autumn Drummond, Director of PR & Communications